Journal
Notes
Why scroll depth is a shape, not a score
Flattening attention into one KPI hides the bends where readers hesitate, accelerate, or quietly leave.
Mei Lin Khor · 2025-02-12
Designing holdouts that respect readers
Ethical holdouts need plain-language stop rules and parity checks that humans can audit without a statistics seminar.
Claire Bong · 2024-11-03
Heatmaps that admit their blind spots
Attention overlays are persuasive until they pretend to be omniscient. We mark the gaps loudly.
Sora Tan · 2025-01-18
Benchmarking formats without naming ghosts
You can compare skeletons using anonymous cohorts and still give writers decisive guidance.
Noor Idris · 2024-09-29
Telemetry hygiene after a messy merge
Replatforming scrambles tags quietly. A narrative diff restores trust faster than a hundred green checks.
Vikram Das · 2025-03-07